If you’ve already tried unsuccessfully to wow the audiences at the trade shows and exhibitions, it might be time to get back to the drawing board and evaluate where you’re going wrong. A lot of companies invest in exhibition trailers because they’ll do the business for them – which is true to some extent, but there is a lot of planning involved in putting on a successful show. Unlike ‘shell schemes’ trailers have their own presence and can benefit from ‘space only’ charges – and of course you get to keep all those special display features to use time and time again, so trailers can really help on your bottom line cost control.
While bright lights, explosions and loud music are certain to get the attention of your audience it might not be in a positive way. Encouraging them to do business with you in the form of investing in the company or buying the product is what it’s all about. The whole planning side of the event is just as important as what you do when you actually get to the exhibition. A fully prepared trailer can have all your presentation in place before the event build up – it’s like anything else – prepare well and you’re likely to succeed, failure to prepare is to prepare to fail.
The first thing you need to consider with your show is the design of your exhibition trailer. You need to make an impact in a crowded room – which can be a difficult thing to do – but there is an art to it. As mentioned previously, you don’t want the big bangs and bright flashing lights because that usually puts people off. Designing the trailer to be appealing to the eye, reflecting the colours and logos of the company and putting something on show for the customers to see is much more likely to be successful. Graphics, flags, monitors and external presentation all play their part and can be contacted in as required.
Your exhibit also needs to be welcoming and accessible. By this we don’t mean you have someone standing outside the trailer waving people in to a stand just inside the front door. We mean it needs to be a trailer that everybody has access to. Thinking about disabled customers, can they get into a trailer that only has steps at the front? No, obviously, so making it wheelchair accessible is an important consideration. Once on board having something inside for them to feel as though this company is worth investing their time and money in is much more likely to win them over than a few images on the walls – although the right images and messages are of course important elements to any display or presentation.
It sounds strange, but handouts are a very good idea. Designing leaflets and creating something that people can take away with them such as pens, stickers or small models or samples of your product is going to ensure that the brand sticks in the mind of the customer. With so many stands at exhibitions, it is essential that you make your mark on as many people as possible, encouraging them to click onto your website, give you a call or visit your branch.
The planning and design stage of the exhibition trailer is something that DWT specialise in. We work with you to produce a trailer that is professionally designed and produced to endorse your message and reflecting your corporate colours and message to provide a show-stopping display.
To find out more, contact us on 01476 862811 and we’ll be happy to talk through your options.